[New Work & Content Tips👇]
Do you fancy a Civilised Adventure?
Here's a taste of some fresh new experience led content for Rimu Lodge on the West Coast.
It's a good example of how I like to Sell An Experience, Not Just Rooms!
TIPS FOR CONTENT CREATION
📸 Feature engaging experiences you can enable
💡 Capture offsite activities or source the footage
😉 Think about your customer, no self-indulgent lobby shots
🎬 Cut to the chase, every shot must earn its place
🙍♀️ Put your ideal customer in the picture
🌟 Write a script & identify must-have shots
🤩 People loooove drone shots
✅. Think about cropping for 1:1 ratio
What did I miss...
Oh, probably best you don't use that local fella who has no idea about commercial work and will make you a hideously long and boring video for $500... but same goes for getting someone really expensive who is not given a tight brief and creates something self indulgently long and beautiful but no-one will ever stick around to watch it.
Sorry, I see both of those examples far too often.
I hope you like it. Coming to you in facebook ad this summer.
#digitalmarketing #hotelmarketing
[New Work & Content Tips👇]
Do you fancy a Civilised Adventure?
Here's a taste of some fresh new experience led content for Rimu Lodge on the West Coast.
It's a good example of how I like to Sell An Experience, Not Just Rooms!
TIPS FOR CONTENT CREATION
📸 Feature engaging experiences you can enable
💡 Capture offsite activities or source the footage
😉 Think about your customer, no self-indulgent lobby shots
🎬 Cut to the chase, every shot must earn its place
🙍♀️ Put your ideal customer in the picture
🌟 Write a script & identify must-have shots
🤩 People loooove drone shots
✅. Think about cropping for 1:1 ratio
What did I miss...
Oh, probably best you don't use that local fella who has no idea about commercial work and will make you a hideously long and boring video for $500... but same goes for getting someone really expensive who is not given a tight brief and creates something self indulgently long and beautiful but no-one will ever stick around to watch it.
Sorry, I see both of those examples far too often.
I hope you like it. Coming to you in facebook ad this summer.
#digitalmarketing #hotelmarketing