What is your
Hotel marketing ecosystem?
Find out how we help you build a strong foundation, and grow your digital marketing to fill your empty rooms.
"We sold 130 packages – an extra 155 room nights, generating an extra $35,000 in revenue over three months. I’m stoked!"
Adam, Waiho Hot Tubs
"With Damien's expertise we hit an average of 94% occupancy over our peak season - a record for us"
Katie, Kinross
"We sold 130 packages – an extra 155 room nights, generating an extra $35,000 in revenue over three months. I’m stoked!"
Adam, Waiho Hot Tubs
"It really helped going back into the thinking and the strategy. It got me back to the fundamentals of who our audiences are and what they want"
Cristina, Maruia River Retreat
The aim is simple...
To fill your empty rooms
But today it’s harder than ever to get your customers' attention in an ever-evolving digital world.
Have you noticed?
The marketing landscape is getting more complex.
From social optimisation to SEO, and adwords to online customer journeys, all the techy stuff can get a bit overwhelming.
Especially when you’re busy running operations and trying to ensure the best guest experience.
Your hotel marketing ecosystem is...
Your marketing channels
This includes your emails, paid social ads, organic social content and hotel website.
Your marketing tools
From Google adwords and SEO hacks to booking optimisation.
Your direct booking platform
Your website is the key to selling your rooms direct.
It's a lot to manage, right? That's where we come in..
Our proven 12-Week Plan for your
Hotel Marketing Ecosystem
Our digital agency team has the expertise to build and connect your different marketing channels across your website, Google, social, ads, email and more, to attract lookers and convert them into bookers.
Step 1
Build a strong foundation
We refine your positioning & messaging to emphasise your brand point of difference and unique guest experience. We set you up to show up on Google Page 1. And we review your website and recommend updates to ensure this key conversion tool is doing its job.
Step 2
Implement growth
Next, we create a strategy for your social media marketing across organic and paid channels, we plan out your email marketing to make the most of your valuable mailing list, and we create a Google adwords campaign to amplify your visibility on search.
Step 3
Fill your empty rooms!
Let the bookings roll in. As you start to own your market positioning across Google, social, email and your direct booking website, your ideal guests will now be more aware of you, be in your marketing funnel and be on their way to converting to a stay with you.
Our services include...
Positioning & messaging
We help you define your unique selling points and brand point of difference, and then craft your messaging so that it's clear and highly effective.
Google page 1
We use tools such as SEO and keywords to ensure you show up on the first page of Google, to increase your chances of getting those desirable direct bookings.
Your hotel website
This is your key conversion tool for direct bookings, so we focus on how effectively it’s working, and which updates it needs to better convert lookers into bookers.
Social media marketing
You need more people to know you exist. Social is a really effective channel for this, from targeted paid ads with cut-through to content that attracts and engages.
Email marketing
Done well, this direct channel can be a high-performing conversion tool. We utilise your mailing list to give them a reason to book, through offers and seasonal updates.
Google adwords
We can set you up with an Adwords account and run campaigns to get you to the top of search results. Being visible across Google can significantly increase your revenue.